An algorithm will probably bury this post. You should share it everywhere! But you are under no obligation. Never. Obligations are nowhere to be found among the terms and conditions of this website.
Alan Jacobs writes:
Here’s your semi-regular reminder: You don’t have to be there. You can quit Twitter and Facebook and never go back. You can set up social-media shop in a more humane environment, like micro.blog, or you can send emails to your friends — with photos of your cats attached! If you’re a person with a significant social-media following, you can start a newsletter; heck, you can do that if you just want to stay in touch with five of six friends. All of the big social-media platforms are way past their sell-by date. The stench of their rottenness fills the room, and the worst smells of all come from Facebook and Twitter.
In your heart you know I’m right: It’s time to go.
I agree that the social media platforms are odious. I don’t know if it is time for me to ditch all my social media accounts officially and forever. Today I was thinking: “What would it take for me to change my mind?”
The truth is that I hate social media services. I hate the way I get addicted, the way I long for likes and favorites and hearts and flattery and affirmation and shares and followers and friends. I don’t like how social media ecosystems have come to manage, shape, and alter our human psychology, to shape our view of the world, to reveal the ways we’re polarized, to intensify our polarization. I don’t like the ways they create the illusion that we’re keeping up, or that we’re connected, or how each service becomes its own broadcast medium, and that then, for some reason, we feel compelled to create content for those providers, to tell stories and provide updates and to compose tweet-storms, and the like.
I feel guilty from time to time that my presence on social media contributes to forces that hold other people there. Odds are you landed here from your social media feed. I like that and I don’t like that at the very same time.
I haven’t been on Twitter for a couple of years, I ditched Instagram this summer, I left Facebook about a month ago. I genuinely believe I am happier person because of these decisions. My accounts are still active. But I don’t log in.
I don’t like the codependencies that have emerged between social media platforms and traditional, old-world media. I find the relationship between Twitter and those who work as professional journalists disgusting. Twitter depends on traditional outlets for content, traditional outlets depend on Twitter as a source of clicks. It is no surprise that Twitter would bend to the demands of the power brokers in traditional media, and that journalists working in traditional media would tailor their trade to the contours of what “works” in social media ecosytems. The cycle is vicious, and devours all, even bystanders.
But as someone who has written on the internet since MySpace, I know and understand the game. Readers live on social media platforms. If you want them to come to your website, you have to open the portal, leave a breadcrumb, open the door, show them the path, leave them a link, create a trail. I’m not wrong. The headline needs to be enticing. The image needs to be compelling. Then, the content needs to be good.
You’ll notice that my website has followers. Visit my homepage, and you’ll see this in a sidebar:
But here is a little secret: 1,303 of those subscribers are connected to my WordPress site via social media channels, mainly Twitter. My audience at my Facebook Page is much smaller. I have twenty-four email subscribers and seventy-five people who follow me in their WordPress feed. Forty-four people receive my occasional newsletter.
This past weekend I was talking to my brother. We touched on this dilemma. From time to time, I have something to say. The social media platforms are often the easiest medium by which to connect with a readership. It is where the readers are, it is the road they take to arrive here. On the grand highways of Twitter and Facebook, more often than not I have to post a billboard and provide an exit. Then it is up to the reader to travel down the information superhighway, stop off at my website, and enjoy the offerings at this here greasy spoon.
So what would it take for me to quit social media forever? To close my accounts? I don’t know. I do, after all, want to develop a readership.
But if one day, on Facebook and Twitter, you notice I’m gone, I hope you’ll track me down, see what I’ve been up to, sit a spell, and read and gaze and rock on.
I think we’d all be better off if we ditched social media, returned to readers and RSS feeds and listservs. I used to bookmark my favorite websites and visit to find out what’s new. That was before social media services learned how to put those enticing clickies in front of my face, to be my aggregator of information.
Do you ever get tired of having a massive supercomputer directly aimed at your brain?
Wouldn’t it be nice if we could see what we had opted to see rather than what our social media algorithmic overlords want us to see?
Another world is possible. Ditch social media. Build another network. Your own.