I think Sean Tucker is right, and that much of what he says here has direct application to the craft of preaching, writing, and blogging.
Many preach, write, or publish on the web in an effort to become popular, rather than to uncover and offer what is true.
Popularity isn’t always the best measure of success, integrity, or profundity. Many artists, prophets, and innovators are widely misunderstood in their own time. Pursue truth. Point to it. Tell it. Relay it as you are able.